How 2024 celebrated diversity and inclusivity

The beauty industry in 2024 embraced diversity and inclusivity, celebrating individual uniqueness. Authenticity and self-expression were paramount, moving away from unrealistic standards. Trends focused on personalized skincare, mental well-being, and gender-neutral products. Cultural roots and natural beauty were highlighted, with technology driving personalized solutions. Sustainability and ethical practices became key consumer demands, redefining beauty as a celebration of individuality.

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