Why modern couples are skipping ‘hard launch’, and choosing the ‘no-launch’ relationship trend

Why modern couples are skipping ‘hard launch’, and choosing the ‘no-launch’ relationship trend

February 23, 2026
A growing 'no-launch' trend sees couples opting out of social media posts, prioritizing privacy over public validation. This shift, fueled by social media fatigue and a desire to avoid external opinions, suggests a move towards valuing genuine offline connections. Experts note this approach fosters stronger relationships, free from the pressures of online performance.

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